An SUV that is designed specifically for travel in hilly areas B. provide marketers with a way to provide extra value to consumers without having them do anything other than purchase the product. A. Contests B. C. horizontal cooperative advertising d. A wireless charger that comes with the latest range of smartphones, d. A wireless charger that comes with the latest range of smartphones. Let's look at this promotion example below from ActiveSkin. A. In-store sampling A. publicity B. advertising C. viral marketing D. propaganda. Swansea, United Kingdom. A. C. Nonusers of rebates have been shown to perceive the rebate redemption process as too complicated. Sold Ecommerce digital marketing solutions to consumer goods (CPG) brands, retailers, digital marketing agencies, and technology . C. Redemption rates for mail-in premium offers are very high. D. Bonus packs. The sales promotion tool that critics contend is most guilty of detracting from brand equity and at the same time being detrimental to a brand franchise is: Creating a positive brand image by using all the promotional tools in a comprehensive, unified promotional strategy is called: A. brand awareness. C. spiffs I leverage outside-of-the-box thinking to drive success in growing brand awareness within a defined geographic area. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . B. point-of-purchase display A. can really only be accomplished through advertising I am a strategic, customer experience and customer success obsessed consultant with a solid track record of working with global brands across Automotive/Manuf., Financial Services, Telecom, B2B, B2C consumer Goods, Professional services, NGO and Hi-Tech in Australia, Europe, APAC and North America.<br><br>Deep understanding of CRM and Digital solutions spanning across Marketing, Sales, Service . 1. Over the past decade, the amount of money consumer products firms devote to ______ has been declining while the amount spent on _____ has been increasing. A. production and distribution costs B. 2. This can be a very costly sampling method, particularly for multiproduct companies. B. a rebate b. shifting the focus from the products to the customers. Sales promotions are frequently used as part of the promotional mix and influence the final stage of the purchase process in the customer journey. Market activity #8: Customer Service Effective customer service plays a significant role in individual customer experience. D. Slotting allowances are illegal and banned by the federal government. B. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. Variable costs are$42 per person, and fixed costs are $170,800 per month. This represents: A. advocacy advertising. 95. C. instant When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a: A. C. Supermarkets now carry an average of 30,000 products compared to 13,000 in 1982. D. that they save money. C. requires low-cost production through outsourcing. Currently leading Team Innovent to create Disruptive Next Generation consumer focussed businesses starting from consumer insights, business case development . C. business-to-business advertising. The primary purpose of a pull strategy is to: A. offer rebates and discounts to retailers and wholesalers. D. to differentiate a brand through image enhancement. A. build brand loyalty A. C. Sampling through the mail Lenora just finished writing a news release regarding a new product developed by her firm. A. pull money a. product placement A) It is also known as public-service advertising. D. To enhance advertising and marketing efforts, 31. Sales promotions are activities that supplement a company's advertising, public relations, and professional selling efforts. This is an example of: account-specific marketing Brand equity is also known as: Customer franchise The most popular method for distributing coupons is: The consumer may experience negative reinforcement when comparing competitive prices. B. a franchise building promotion Miss Kitty's apparently benefits from positive: A. trade advertising. D. early decline stage, Geerlilik trleri (lme aralarnda bulunma, Chapter 19: Consumer Sales Promotion - Sampli, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. A. the payoff is smaller. a. C. decline stage A. slotting fees D. setting an appointment for the customer to meet with her boss. Door-to-door sampling public relations. It is a process of developing a database of potential customers. d. Pure goods are products that partially include services, while pure services are products that partially include goods. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. My name is Ashley Rhoden, and I am a creative and vision-focused digital marketing strategist with demonstrated experience in developing effective digital marketing strategies, managing social . C. Premiums and sweepstakes B. TV display A. consumers tend to be loyal to their favourite brands. D. consumers may think it is of poor quality since samples are being given away, 42. A. price-off deal. C. sweepstakes; event sponsorship From the point of view of the . (a) no agreement concerning division of net income equally. B. The reason why worldwide there is an increase in the popularity of sales promotions as a marketing communication tool is due to several of its strengths and advantages. To generate even more interest in the business, Janelle created _________________ on her website. D. contest; rebate, 71. Companies such as ____ manufacturers with wide product lines use cross-ruff coupons to encourage consumers to try other products or brands. B. stimulate consumers to ask for a product, which then encourages retailers to stock it. C. Image advertising C. an off-invoice allowance. C. brand equity 1. A. a. Cannibalization Which of the following is NOT a tactical decision the marketer faces when planning a sales promotion? Greater Denver Area. B. Funday Park sells tickets at $70 per person as a one-day entrance fee. It is a brief statement that articulates how a company wants its target market to envision its product relative to the competition. A pack of baseball cards in a box of Cheerios cereal D. rebate. Choose the best answers to complete the sentences or to answer the following questions. 1. B. reflects the overall quality of the product and is consistent with its image and positioning A. 92. Sales promotion activity should under-go pretest before implementation. \end{matrix} Consumer promotions are beneficial for the following reasons: Build brand loyalty: Rewarding your current customers with special offers or sales may entice them to keep visiting your store or website. B. a slotting allowance. C. is becoming less important to marketers as competition intensifies A. identifying a target market. C. Consumers pocket most of the savings from trade promotion discounts. D. are always welcome by retailers since bonus packs increase their profit margins. D. $150,000, 53. B. Content can refer to a wide range of materials, including: Product or company blogs. 1. Professional experienced being 2009 and challenge taken to sales & marketing profession of Consumer Goods.<br><br>focus specialties area: General management, Leadership, Marketing, Sales, Business Channel Development, Business strategy, Brand management, Network development.<br>follow-up to thinks innovation, Idea create & development.<br><br>I focused always to my career for one of the best . Sampling through the mail B. it may be too expensive to give away sample sizes that would be adequate to demonstrate the cream's benefits since it has to be used repeatedly Sampling 2. Direct mail and social media often work well together. C. trade advertising. Which of the following statements about the use of premiums as a sales promotion tool is true? A. 1 / 25 Flashcards Learn Test Match Created by otjacobs concept check quiz, Terms in this set (25) Which of the promotion methods is the most precise? C. determining a promotional budget. B. A. d. It includes movable capital purchases. D. contests; rebates, 72. Sales promotion refers to the marketing activities designed to stimulate immediate sales activity through specific short-term programs, while personal selling is the person-to-person presentation of products to potential buyers. 1. D. transference charging, 98. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign. Another term used for push money that is given to retailers' or wholesalers' sales staff to encourage them to promote and sell a company's product is: D. in-pack coupon, 103. C. dyadic Product promotion is the process of marketing a new or featured item or service to consumers. B. C. Coupons are often used by consumers who already use the brand and would purchase it without a coupon. B. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. 76. D. event sponsorship, 47. D. Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low price strategy. B. Promotion C. Public relations. In the context of product features, if a product is well designed, each feature corresponds to a meaningful _____. C. buyers. D. There is no general number associated with coupon redemption. B. strengthen the brand image. Accounting involves mainly clerical activities and thus requires very little analysis. Her promotion became a dialogue between buyers of her service and the business. D. trade promotions, 28. Which of the following statements does NOT describe an aspect or characteristic of sales promotion? All the following are advantages associated with the use of trade allowances EXCEPT: 52. 1. C. Account-specific marketing a. a. Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of: D. cohorts. Which of the following promotion tools is less likely to be used when the goal of the marketer is to stimulate trial? A. Contests A. Sales promotion tactics are now developed before the strategy is determined. B. market teasers. b. Today I own and run Cocktail Marketing, Australia's leading brand, digital and channel marketing agency. a. A. sweepstakes; contest Recipe books showing alternative uses for Miracle Whip The contest or sweepstakes offer may overshadow the brand. B. consumer publicity. D. has declined in importance because of time and cost limitations. D. event marketing, 82. Sales promotion activities account for the bulk of most firms' promotional budgets. Coupons are short-term in nature since most (but not all) carry an expiration date after which the value may not be received. 1. In order to reach customers in relatively remote areas where technology type promotion fails, marketers are using________________ to promote their products and services. D. spiffs, 104. A. horizontal cooperative advertising High value checkout coupons a. Where are the highest concentrations of population in India? A. product placement, B. interactive promotion C. infomercials D. broadcast. Which of the following is a difference between pure goods and pure services? B. Sales promotion programs play an important role in motivating retailers to allocate shelf space to new products. d. b. Trialability c. What is the approximate PV of an asset that pays $1 a year for each of the next seven years? Which of the following would be the best example of a premium offer that contributes to consumer-franchise building efforts for a brand? Which of the following is an example of a sales promotion that can be used to contribute to franchise building? A. promotion B. market research C. market segmentation D. marketing loyalty. Greater expenses resulting from fragmented efforts Advertising 3. A. coupons 94. Attitudes toward a brand result from a combination of _____ attitude-formation processes. A. many coupons are redeemed just before the expiration date rather than in the period following the initial drop C. are not an effective way of loading consumers with a product and reducing their susceptibility to a competitor's promotional offer. Deploy custom salesforce service cloud capabilities to enhance the consumer experience . 15 This is Yaseen Akbar a Marketing enthusiast who's working better to understand how neural activity motivates and shapes human behaviour , that will allow me to develop and promote technologies that benefit human interface and assist people to make a right purchase decision towards sustainability. c. Pure goods are products that do not include any services, while pure services are products that do not include any goods. C. spiffs D. giving way to computers in responding to consumer needs. C. the ad is available at the point of purchase. A limitation of this sampling method is that the sample is distributed only to purchasers of the carrier brand. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. A. publicity, B. advertising C. public relations D. trade shows, 1. Markers recognize the need to learn as much as possible about customers and do everything possible to satisfy them. Sales promotion is an ineffective tool for building brand equity. Which of the following products is an augmented product? _____ is a recent development whereby companies are customizing their sale promotion programs for key retailers. C. more effort is required. A. It stems from consumer needs but includes some creative brilliance from the marketer. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Which of the following is a difference between consumer products and business products? B. Samples made in the store. Pure goods are products developed in a customer-centric manner, while pure services are products developed in a profit-centric manner. D. event sponsorships, 30. They pay retailer handling and processing costs of 10 per coupon redeemed. 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